Project Items
Project Details
NamePeroni Beer
DescriptionPeroni is the beer of the rugby. The highest moment of friendship in rugby is The 3rd time where everybody, together, drink, sing and laugh. For this reason, in the morning before every match of the Six Nations Tournament, on the generic and sports newspapers there was a ads with the mixed flags of the two teams, united in a unique flag. The headline says, for example, “Italy and Galles, together in the Third Time”. Out of the Stadio Flaminio in Rome, before every match, we gave to the supporters a postcard with two supporters's portraits of the daily teams. When you fold the postcard, the results is one face with the two teams colours on the face. The discovered headline encourages the toghetherness.



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